Haribo family business has now reached the third generation and they are celebrating their 100th birthday in 2020. Their slogan is Haribo macht Kinder froh und Erwachsene ebenso (Haribo makes children happy and adults too).
HARIBO’s success has not been limited to the German market: as a global market leader in fruit gummies and liquorice, HARIBO is now available in more than 120 countries around the world. HARIBO produces its treats at 16 locations worldwide and employs more than 7,000 people. Together, the team ensures that consumers can continue to enjoy their favourite products in the exceptional quality that they have come to expect.
We don’t just rely on old favourites: the product range is constantly growing as we introduce our own new sweets or acquire quality brands in Germany and abroad. The sales and production network is continuously expanding with excellent coverage to ensure that the products are always quickly available.
Adding to the recipe for success, special sweets are developed for different tastes and tailored to the preferences in the various countries.
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